Six Degrees Records - Aug 2003
http://www.sixdegreesrecords.com/Merchant2/merchant.mv

Challenge:
Six Degrees Records needed to rehaul their online store for improved functionality, increased sales, and development of their community of fans.

Solution:
We revisited the site structure, organizing items in a similar fashion to a traditional record store. Page layouts were redesigned for improved branding but now also include related information about releases. We write semi-monthly email newsletters that keep fans and customers up to date on the label happenings and generally create a sense of community. All of these efforts have resulted in increased visits, increased sales, and increased partnerships with other entities.