Imaginary Friends - Nov 2001

Challenge:
As a newly formed sketch comedy group, Imaginary Friends needed a black & white logo which worked well both large (on fliers and posters) and small (on low-resolution fax cover sheets).

Solution:
We added paper doll figures to a fun typeface to convey a child-like curiosity about the group. Enthusiastic about their new "icons", we incorporated the figures as design elements in their show programs.