
Your logo is the core of your company's identity, serving as the first step
in creating a solid and recognizable brand. At Migoto, we work with your
team to develop a brand identity and then translate it into a visual
manifestation of your corporate culture and strategic objectives.
It is our experience that the following three-tiered phase of logo design
successfully produces a strong and lasting brand mark:
Identify
Through a series of pointed questions and visual exercises, we identify the
goals of your company, your market position and corporate personality in
order to accurately develop the core branding identity.
Formulate
This stage involves translating the key branding messages into visual
concepts. Through a series of composites and feedback, the brand continues
to evolve into a memorable mark.
Resolve
At this point, the messaging and visual language converge. The resulting
logo will be your solution to creating brand awareness and developing brand
allegiance.
Throughout this process, we consider the different uses of the logo and produce guidelines to ensure consistent application across multiple mediums.
Clients find that our discovery process is a fun learning experience for
everyone involved. Together, we can take your brand to the next level.

Imaginary Friends
Infinera
SalesFocus Solutions
Studentstreet